Instagram Advertising Research Report: Key Findings from Brand Networks Data [REPORT]
As one of its first initiatives of the new year, our in-house research team took a deep look at Brand Networks’ Instagram ad data over the final six months of 2015 and compiled an Instagram advertising research report.
Below is a quick summary of our findings and an infographic sharing the top takeaways. And if you’re looking for more detail, be sure to download the full report.
A few highlights from the report:
Increasing Demand Caused Surge in Pricing: With the launch of Instagram’s Ads API Partner Program, a lot more players joined what was previously a very spacious field. This led to cost benchmarks rising globally across industries.
CPG, Fashion and Retail Industries Winning in Unique Ways: The holiday shopping season brought standout performance to our clients on Instagram. Across consumer packaged goods, fashion, and retail, advertisers in all three verticals drove competitive cost benchmarks––some even lower than the average for their brand.
Video Ads On the Rise: As our CEO, Jamie Tedford, puts it: “Video advertising on Instagram is rising to prominence incredibly quickly. Over the past six months, we’ve learned that users are willing to increase their time spent interacting with a brand when shown a short video clip.” Knowing this, it’s no surprise that more and more advertisers are experimenting with video formats.
Instagram Played a Key Role in the Year’s Top Shopping Dates: Of course, advertisers can expect a surge of activity on Black Friday, Cyber Monday, etc… But our study actually showed five dates that stood out in Instagram advertising performance, including Green Monday and Free Shipping Day.
Download the full report for an in-depth look: