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Innovative underlying technologies that power our platform to help you save time and improve campaign performanceRequest a Demo
Create triggers to spread engaging content, automatically turning organic posts into winning ads. If odds of warm or cold weather are high or if the temperature passes a predefined threshold in any of 40,000 targeted metro areas, then trigger local, product-relevant ads.
Promote sale items and excess inventory by automatically turning proprietary product data into custom ads. If local store inventory levels climb above a specific threshold, then deploy hyper-local targeted social ads to drive customers in-store.
Leverage sports scores, weather, and more, automatically turning offline event data into real-time ads. If a commercial runs on TV, then instantly deploy social ads on Facebook and Twitter in the same region featuring corresponding creative content.
Collision Management helps advertisers get the most scale for their money while reducing common errors that can hurt performance.
Ensure multiple campaigns aren’t competing for placement in the same auctions, which can result in higher campaign costs. Alternatively, identify scenarios where ad creative from multiple campaigns reaches the same people, which can erode message recall. This is particularly valuable for teams managing many brands or running multiple campaigns at once.
Instantly receive onscreen recommendations to bolster targeting and include segments of Facebook users sharing similar interests with those already being targeted. Expanding addressable audience size can maximize reach and reduce costs. Addressing missed opportunities can also improve overall campaign performance.
Checking social media ads regularly to ensure they’re being delivered, spending on pace, and performing as desired is time consuming and costly. In these scenarios, Optimize Now is the perfect solution, offering optimization toward every advertising objective.
Simply select your objective, set your target cost for that objective, and choose your attribution window.
Designed to respond to the constantly shifting social advertising auctions, Optimize Now tests new bids regularly while spending budgets in full. It also boosts budgets for top ads, removes poor performers, and factors in new ads on the fly.
Because it checks live ad campaigns night and day, Optimize Now reduces errors made by busy advertisers. It can even optimize toward multiple objectives in a single campaign.