Interactive Ad Units Help Acura Launch New RDX; Drives Hundreds of Days in Total Time Spent

Acura teamed up with Brand Networks, MullenLowe, and RPA to launch the new RDX model. On top of the media and TV strategy developed by the agencies, Brand Networks added a layer of creative expertise in the form of cross-device, interactive digital ad units, which helped exceed the campaign’s goal. The campaign resulted in hundreds of hours of time spent as well as an engagement and qualified traffic rate above industry benchmarks.

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