An Advertiser’s Guide to Navigating Amazon

With the rise of Amazon and the growing impact it can have on brands’ bottom lines (even if they don’t sell on the platform), Michelle Michael, Vice President and General Manager of Media Solutions at Brand Networks, contributed an article to Marketing Dive that outlines everything brands need to know to win with Amazon Advertising right now.

In the article, Michael speaks to the buyer’s mindset and Amazon’s flexible audience targeting as key components any brand can look to and get excited about. The article also covers the onboarding process and why getting started with Amazon Advertising doesn’t have to be a heavy lift.

Read the Article