06.07.18

On-Demand Podcast: Artificial Intelligence

Some business leaders worry that artificial intelligence (AI) may pose a viable threat to the way you work. While super-intelligence, like technology being developed by IBM, certainly has the potential to alter the way you approach your work, it’s hard to imagine a scenario that would render humans completely obsolete—at least anytime soon. 

Today, it’s important to think of AI as another tool in your arsenal. The reality is that you have a lot to gain if leveraged correctly. For example, opening the door for AI can make room for you to focus on higher-order advertising activities, like campaign strategy.

In this episode of “Behind the Numbers,” Brand Networks VP of Marketing, Kyle Psaty, sits down with eMarketer to outline what the future may hold as it pertains to AI.