Brand Networks Launches Amazon Advertising Services
Brand Networks, the advertising optimization and insights company unifying digital experiences by bringing together social with programmatic display and video, today announced the addition of Amazon advertising to its Managed Media Services offering. Powered by Amazon DSP, this new capability will provide the company’s enterprise customers with access to Amazon’s extensive audience targeting and its various media properties, including Amazon.com and IMDB, as well as other premium publishers via Amazon Publisher Services (APS).
Brand Networks clients are now able to programmatically reach Amazon audiences with display and video advertisements, garnering attention across both desktop and mobile inventory, as well as Amazon devices. As an industry expert in programmatic media buying, the Brand Networks Managed Media Services team is now even better equipped to plan and execute successful strategies for campaigns across channels.
“With access to over 300 million active Amazon customer accounts worldwide, this offering will open up Amazon’s powerful platform to Brand Networks advertisers, granting them access to a massive and highly engaged audience,” said Dave Fall, CEO of Brand Networks. “With Amazon’s valuable insights on purchase behavior and demographics, it comes as no surprise that Amazon advertising is expected to grow exponentially over the next few years. At Brand Networks, we look forward to helping brands and agencies continue to deliver engaging experiences to their audiences.”
Brand Networks has had the distinction of being an early API partner for every major social platform—enabling first-to-network advertising opportunities with Facebook, Twitter, Instagram, Pinterest, LinkedIn, and Snapchat. By layering in Amazon DSP, Brand Networks aims to set the standard for Amazon advertising as a crucial driver of campaign performance and a key component of the digital media mix for today’s leading brands.
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