Why Online Furniture Brand Apt2B Increased Monthly Ad Spend from $2,000 to $25,000

Michael Bodley of Digiday took to the web to cover why online furniture brand, Apt2B, decided to increase its ad spending across Facebook and Instagram by 900% following a three-month campaign.

Bodley dives into the specific tactics introduced by Brand Networks that helped Apt2B reverse inherent challenges faced by online furniture brands, like convincing people to buy furniture online. According to Apt2B President and CEO, Matt Herman, “It’s 10 times what we’ve ever spent, and we’re spending it because it’s pulling,” he said. “We’re not just spending it to spend.”

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