Apt2B & Brand Networks: From awareness to purchase with Facebook dynamic ads in carousel format
The online furniture store teamed up with Facebook Marketing Partner Brand Networks to optimize its budget and consolidate audiences, which doubled purchase volumes while keeping costs low.
Brand Networks and Apt2B’s multi-phase campaign, which ran from June 28–September 4, 2018, brought new customers and increased purchases at an efficient cost. Compared to previous Facebook campaigns, this one delivered 2X increase in purchase volume, 18% higher return on ad spend, and 64% lower cost per click.
Co-founder and President of APT2B, Mat Herman, said, “We really saw a huge improvement in reaching new customers and converting them for the purchase at a lower cost by changing the way we handle our budget and audiences on Facebook. We are excited to try more campaigns going forward using what we’ve learned.”