Author Archives: Brand Networks

Brand Networks Taps Tech Veteran Todd Taplin as New CEO

Founder Jamie Tedford named Chairman of the Board Boston, MA—March 13, 2017— Brand Networks, the award-winning provider of solutions that simplify social™, today announced that it has appointed Chief Revenue Officer Todd… Read More

Brand Networks Launches Brand Networks University

Certification Program Delivers Social Media Advertising Training and Resources to Help Customers Maximize Value on Platform Boston, MA — December 6, 2016 — Brand Networks, the award-winning… Read More

Brand Networks Announced as Snapchat Partner

Brand Networks, the award-winning provider of solutions that simplify social™, today announced it has been named as a Snapchat Partner. The Brand Networks Platform, which helps media professionals streamline ad investment across social channels, will add support for Snap Ads later this year. Read More

Video Becomes the New Normal as Instagram Advertising Soars

Brand Networks, the award-winning provider of software and services that simplify social, today released the findings of a 3-month study examining more than 2 billion Instagram ad impressions served by the company’s customers in Q1 2016. An early participant in the Instagram Partner Program, Brand Networks tracked a variety of metrics related to spend and performance throughout the first quarter of the year and found that 58 percent of the impressions the company served on Instagram were video ads. Read More

Brand Networks Named to Pinterest’s UK Partner Program

This month, Pinterest announced the launch of Promoted Pins in the United Kingdom. Today, we are excited to announce that our award-winning, cross-channel social advertising software and services are available to UK-based brands ... Read More

Brand Networks Expands Advertising Automation to All Major Social Channels

Brand Networks, the award-winning provider of software and services that simplify social, today announced the expansion of its Optimize Now advertising automation technology, extending its capabilities beyond Facebook to Instagram, Twitter, Pinterest and LinkedIn. Media buyers using Optimize Now can more than double advertising performance in half the time it would take without it. Read More

Brand Networks Sees 215 Percent Growth in Pinterest Advertising

Brand Networks, the leading provider of cross-platform, relevance-driven native social advertising and content marketing, today announced that the company has experienced 215 percent growth in Pinterest advertisers on the Brand Networks Platform from Q3 2015 to the end of Q4. Read More

Brand Networks and St. Frock Turn Facebook Browsing Into a Personal Shopping Experience

With Brand Networks, St. Frock turned Facebook user’s News Feeds into a personalized shopping experience, serving hyper-relevant content and product recommendations to shoppers and fans. As a result, St. Frock dramatically bolstered the relevance of its retargeting ads, boosting Return On Ad Spend by 480 percent at a 70 percent lower Cost Per Acquisition. Read More

Instagram Advertising Competition Heats Up in Second Half of 2015, Signals Growth in the Year Ahead

Brand Networks has released the findings of a six-month study examining more than 1.6 billion Instagram ad impressions served by the company’s customers in 2015. An early participant in the Instagram Partner Program, Brand Networks tracked a variety of metrics related to spend and performance throughout the second half the year and found that advertisers are flocking to the platform—especially in the CPG, fashion and retail verticals. Advertisers are also experimenting with new video ad formats, and taking advantage of key dates during the holiday shopping season. Read More

Crown Resorts and Brand Networks Crowdsource Instagram Photos for Social Ad Campaign

With Brand Networks, Crown leveraged user-generated content, quickly turning visitor photos posted on Instagram into compelling Facebook ads that showcase first-hand accounts of Crown’s premium resort experience. As a result, Crown saw an increase in reach, garnering 40% more impressions on the company’s Facebook ads at a 21% lower cost-per thousand impressions (CPM). The company’s Facebook ads also experienced improved engagement, with a 25% increase in Post Likes at a 61% lower cost-per Like. Read More