Author Archives: Wayne St. Amand

How Does Facebook’s CPC Bidding Work?

At Brand Networks, we’ve seen recurring confusion among social advertisers around bidding strategies and the role they play in Facebook’s ad auctions. In particular, cost-per-click (CPC) bidding has been a source of… Read More

The Rewards of a Great Partnership

We’re proud of our partnership with Domain Group, one of Australia's leading multiple-platform real estate destinations. This sense of fulfillment continues to build as we announce that our work has also won an Internet Advertising Competition (IAC) Award ... Read More

Three In-The-Moment Ways Your Brand Can Be Relevant

One of the most important concepts to consider when pursuing personalization via social media is relevance. Relevance is directly related to value. By providing relevant material to an audience, we give them something of value ... Read More