May 22, 2019

How Google Campaign Manager Streamlines Measurement and Attribution

Advertisers are turning their attention to cross-channel measurement and attribution to bridge the gap and find holistic insights into how different channels, such as Facebook, Instagram, Twitter, and Search Ads 360 are…
Campaign Strategy
February 5, 2019

The 5 Pillars of a Cross-Channel Marketing Strategy

It doesn’t matter what you sell or where you sell it or who you sell it to—people rely on the digital world throughout their purchase journey. There’s no avoiding it.…
Girl smiling at phone
August 27, 2018

Instagram Advertising Research: No Longer Facebook’s Kid Brother

Since our first Instagram advertising report in 2015, Instagram’s advertising ecosystem has matured to great lengths. On the advertising front, advertisers have seen Instagram Stories (and corresponding ads) as well as Instagram Shopping support extended…
March 17, 2018

Demographic Targeting VS Persona Targeting on Social

Imagine you’re given the option to buy a gift for one of two strangers using only the following information: Person A Male Single Between the ages of 24 – 53…
January 21, 2015

How to Measure Customer Lifetime Value from Social Advertising

When you measure the return on investment of your social direct response campaigns, how do you determine success? Click Through Rates? Cost Per Clicks? Total Conversions? These industry-standard KPIs are…