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Fresh Google Ad Tech Brings New Dimension Of Relevance

Almost 15 years ago, Google launched its AdWords business, revolutionizing the world of Web advertising and liberating users from the uninformed digital Stone Age. AdWords gave advertisers the power of context by offering ... Read More

The Ad-Blocking War Will Leave Us Stronger

Tech innovation is a blood sport, and the fight for digital ad quality and deliverability has taken center stage in the minds of many advertisers, publishers and ad-tech providers this week. With the arrival of support for ad-blocking software ... Read More

3 Signs Digital Marketing is Facing a Social Tsunami

These days, the term "social network" almost feels campy. Consumers are using the social web for everything from ordering pizza to deciding how to vote to finding a place to live. We don’t just log in to “network” with people anymore. ... Read More