Video Advertising
September 26, 2019

Navigating 3 Common Challenges of CTV Advertising

We live in a world dominated by Connected TV (CTV), e.g., a TV connected to the internet through built-in internet capability or through another device such as a game console.…
March 17, 2018

Demographic Targeting VS Persona Targeting on Social

Imagine you’re given the option to buy a gift for one of two strangers using only the following information: Person A Male Single Between the ages of 24 – 53…
January 21, 2015

How to Measure Customer Lifetime Value from Social Advertising

When you measure the return on investment of your social direct response campaigns, how do you determine success? Click Through Rates? Cost Per Clicks? Total Conversions? These industry-standard KPIs are…
October 19, 2022

BeReal: 5 Ways Brands Can Incorporate the App Into Their Social Strategy

Launched in 2020 and marketed as a “real” app prioritizing raw, unedited content, BeReal has achieved almost 10 million subscribers by providing an alternative to the highly curated content often…