Social media profile page in smartphone screen at work. Woman looking at feed, status update or post with mobile phoneCampaign StrategyEmployee Influencers
September 22, 2022

Why Authentic Social Media Content is Crucial for Your Marketing Strategy

Let’s face it, the days of perfectly curated content are over. Instead, it’s now all about capturing and embracing authentic, everyday moments in the form of photos and videos that…
Woman beauty influencerEmployee Influencers
August 25, 2022

Getting Started with Employee Brand Influencers

The rise of social media, and people who have gained a following from it, has taught many enterprises that influencers can help drive brand awareness and sales. While this could…
March 17, 2022

Demographic Targeting vs. Persona Targeting on Social

Imagine you’re given the option to buy a gift for one of two strangers using only the following information: Person A Male Single Between the ages of 24 – 53…
Video Advertising
September 26, 2019

Navigating 3 Common Challenges of CTV Advertising

We live in a world dominated by Connected TV (CTV), e.g., a TV connected to the internet through built-in internet capability or through another device such as a game console.…