Fall has arrived, and with it, the much-anticipated network TV premiere season. For social advertisers, this means it’s time to implement a premiere promotion strategy using social media. More often … Read More
Football season is upon us, which means the Super Bowl is just months away. It’s time to start talking about the huge advertising opportunity that comes with it. Read More
Facebook Canvas allows brands to share immersive, compelling advertising narratives on mobile, and it’s already separating itself as one of the more effective ad types … Read More
The past year has been exhilarating for retailers advertising on Instagram, with a bevy of new ad features releasing in a short period of time, including the highly anticipated … Read More
Couple its announcement of Auction CPM with the unveiling of new Pinterest Audiences, and it’s clear that Pinterest is making a strong … Read More
The term ‘celebrity’ has evolved over time—from people like Joan Crawford during the early 20th century to today’s social media celebrities. For years, brands have been harnessing the popular influence of these individuals ... Read More
Brands and publishers are waiting to see the degree to which Facebook’s latest News Feed update will impact their presence on the world’s largest social … Read More
Good news for advertisers trying to reach their brand awareness objectives on Pinterest: Yesterday, Pinterest announced that Auction cost per thousand impressions (CPM) is now … Read More
Social retargeting, in a nutshell, is a way for advertisers to use social media to reach users who have already interacted with their brand. It has been available in varying … Read More
The International Olympic Committee has amended Rule 40 to significantly loosen advertising regulations for non-official partners during this year’s Games. As a result, U.S-based brands have been rolling out social media Olympic ads since ... Read More