According to a Facebook commissioned study, 45% of all shopping journeys contain a mobile action, i.e., searching, discovering, and purchasing products and services via mobile devices. As this trend… Read More
Today, Pinterest video advertising takes a major step forward with the arrival of Pinterest Promoted Video with autoplay. This exciting new ad format is available now in the… Read More
With the majority of sales still taking place offline, tracking how your social advertising is impacting them needs to remain top-of-mind. To do this, make use of … Read More
Brand Networks today announced a partnership with Lithium Technologies, a social media management and digital community platform recently ranked as a Leader in “The… Read More
Less than a year after launching Stories, Instagram is opening its doors for you to run immersive, full-screen ads between users’ Stories. While it… Read More
Snapchat’s advertising capabilities have only been around for a short time, but its user base of more than 150 million monthly active users can’t be ignored. Not only can Snapchat… Read More
Pinterest today announced that Promoted App Pins are available to all advertisers, enabling the pursuit of mobile app install objectives on the unique, search-plus-social channel. This comes on the heels of… Read More
Have you ever wondered why social media captivates nearly 70% of U.S adults? While there isn’t one definitive answer, our obsession with social lies heavily in the way we’re wired—neurological… Read More
Pinterest’s suite of advertising capabilities is now supported in Australia, New Zealand, and Ireland. This is exciting news for brands in the APAC market, which have not previously been able to advertise… Read More
In 1939, educator, coach, and athletic administrator, Henry V. Porter, coined the term “March Madness” when referring to the tournament’s humble beginnings in Illinois. Porter said, “A little March madness may… Read More
This content was originally featured on Marketing Land. It’s that time of year again. After ringing in the new year, 2017 arrived with new media budgets, strategies, and plans. The… Read More
Have you ever thought about running a Pinterest Promoted Pin campaign? On the off chance you haven’t, consider this: 45K website clicks and 600K social ad engagements. Those numbers are the results… Read More
Editor’s Note: This article, which was originally published in February 2017, has been updated to reflect changes made by Snapchat. With more than 150M daily active users watching… Read More
With nearly 1.8 billion active monthly users, Facebook is a must-have advertising pillar. As Facebook’s user base has expanded, its audience targeting capabilities have as well. With so many ways… Read More
According to Invesp CEO Khalid Saleh, acquiring new customers can cost five times more than retaining current ones. This raises an important question: Are you doing everything you can to take… Read More