Welcome to the BN Blog. Covering social media advertising data and statistics.

Forrester Report: Data-Driven Social Marketing Leads the Way

Juliana Nicholson · March 10, 2014 · 1:56 p.m. · Blog Study

    On March 6, 2014 Forrester released a report underscoring the importance of data in successful social marketing. At Brand Networks, we couldn't be more excited about the findings.   Why are we so ecstatic about the report? Two big reasons.   First, the report, in our opinion, validates our entire approach to social marketing: The best results are delivered by infusing ads, content and apps with actionable data.     At our company, “data nerd” is the highest order of compliment. We wear the label proudly.   Our people, services and solutions are actually mapped to the “Data In” and “Data … Read More »

The Friday Five - 3/3 - 3/7

Juliana Nicholson · March 7, 2014 · 11:20 a.m. ·

        Welcome to the Friday Five, our weekly rundown of social media and digital marketing stories that got us thinking this week.   Ellen Degeneres' star-studded Oscars selfie broke records, becoming the most re-tweeted tweet ever. The whole thing left very few people wondering about the power of the second screen as it relates to TV.  (via Reuters)    Facebook announced plans to widely roll out their News Feed redesign starting next Thursday. Facebook has assured marketers that the aesthetics changes will, "not affect ad specs, ads performance or optimization". (via Mashable)   F… Read More »

3 Tips to Prove Social Media ROI

Juliana Nicholson · March 5, 2014 · 1:07 p.m. · Blog

    When it comes to proving social media ROI, today’s marketers face a double-edged sword. On the one hand, we have more tools than ever to track and measure our social media marketing investments. On the other, these very same tools mean that marketers are under increasing pressure to prove that their investments work.   From clicks, likes, retweets, and shares to sentiment, cookies, retargeting, and purchases, today’s marketers are awash in data, but measuring actual social media ROI is still notoriously hard. You know your social media investments matter. Here are three ways you can prove … Read More »

5 Ways to Get Started with Second Screen Advertising

Juliana Nicholson · March 3, 2014 · 10:27 a.m. · Blog

    ​ If Hollywood's biggest night proved anything it's that the second screen is now, more than ever, an integral part of how people watch and interact with TV. One study suggested that among female internet users, a staggering 97% planned to use social media while watching the Academy dole out little golden statues.  If that's not proof enough, take for example host Ellen Degeneres' already infamous selfie. The star studded pic drove Twitter into a frenzy resulting in roughly 2 million retweets (and climbing)!  Sure the Academy Awards created an astonishing amount of social buzz, but it's no… Read More »

When is the Best Time of the Week to Post?

Rob Leathern · Feb. 28, 2014 · 4:51 p.m. · Blog

We just released a new free data tool that lets you see a selection of Facebook posts and Tweets for a group of brands you select, along with user engagement statistics distributed by day of the week and time of day. This a great way to find engagement trends (and also see what time of day competitors are posting!). To access just go to BRANDS in the top menu and create your first free Portfolio, or search for your favorite brand(s)!   … Read More »

The Friday Five - 2/24 - 2/28

Juliana Nicholson · Feb. 28, 2014 · 10:48 a.m. · Blog

        Welcome to the Friday Five, our weekly rundown of social media and digital marketing stories that got us thinking this week.   Who's been checking you out on LinkedIn? The answer could soon be a whole lot more people. This week, LinkedIn announced that recent enhancements could make profiles 11x more likely to be viewed. (via SocialTimes)    Researchers predict the US Twitter user base is beginning to mature. For marketers, this could mean an older audience who are more likely to engage with ads. (via eMarketer)   All the news that's fit to print is apparently also fit to "sh… Read More »

New BN.DATA Free Brand Insights Now Available!

Rob Leathern · Feb. 23, 2014 · 1:12 p.m. · Blog

Today we pushed a host of new brand data/analytics features to bn.co! Here are some of the features we are adding: Enhanced browsing across over 23,000 brands, celebrities and more. Easy search by name, category or subcategory. Filtering of brands for registered users. If you register, filter by the number of fans, followers or level of engagement. Instantly add brands you care about to a "portfolio" to track their performance. Track more brands for free and see more data. Now track up to 20 brands for free across one or more portfolios you define. Much easier portfolio creation process,… Read More »

Sunday's 5 Rules for How to Tweet More Effectively

Rob Leathern · Feb. 22, 2014 · 8:23 p.m. · Blog

Our Chief Product Officer, Rob Leathern, recently shared a few ideas about how to use Twitter as an effective tool to help advance your career: Follow people that matter to you and your industry. Don’t follow more than 150-200 people, max. Don’t follow people that just retweet a bunch of headlines, rather ones that surface thoughtful takes and stories that are relevant to you that you might otherwise miss. For clues to find these people look at… the people that are being followed by the influential people in your industry! Tweets are public, so pretend you’re standing up and saying something i… Read More »

10 Steps to a Loving Relationship With Your Facebook Fans

Rob Leathern · Feb. 14, 2014 · 9 a.m. · Blog

It’s been roughly 7 years since businesses joined Facebook. For many of us, this means we’ve followed certain brands longer than we’ve dated most significant others. So, in the spirit of Valentine’s Day, we wanted to play cupid and offer some parallels between real life romance, and wooing your fan base. Crack open a heart-shaped box of chocolates (don’t pick the orange jelly filled one!) and join us as we dive in: 1. Chose the right partner. Matchmaker, matchmaker, make me a match!  If you’re using ads to grow your page, be sure that you’re acquiring the right fans. A low CPL is great for you… Read More »

Eight Major Obstacles Facing Social Marketers in 2014

Rob Leathern · Feb. 6, 2014 · 10 a.m. · Blog

2014 is well under way, and the stakes for social media marketers have never been higher. From tiny attention spans to analysis paralysis to social media overload, challenges abound. But so do opportunities, if you know where to look. Our free 2014 Social Marketing Survival Guide is your roadmap to the biggest obstacles facing social marketers this year. Check it out below and let us know your biggest marketing challenges:   The 2014 Social Media Marketing Guide from Brand Networks… Read More »

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