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August 27, 2018

Instagram Advertising Research: No Longer Facebook’s Kid Brother

Since our first Instagram advertising report in 2015, Instagram’s advertising ecosystem has matured to great lengths. On the advertising front, advertisers have seen Instagram Stories (and corresponding ads) as well as Instagram Shopping support extended…
January 23, 2014

The What, Why, and How of Augmented Reality Advertising

Augmented reality is doing what I expected: pushing the boundaries of consumerism. To no surprise, you and other savvy advertisers are intrigued—according to eMarketer, ad spending on augmented reality will grow from…
October 19, 2022

BeReal: 5 Ways Brands Can Incorporate the App Into Their Social Strategy

Launched in 2020 and marketed as a “real” app prioritizing raw, unedited content, BeReal has achieved almost 10 million subscribers by providing an alternative to the highly curated content often…
May 22, 2019

How Google Campaign Manager Streamlines Measurement and Attribution

Advertisers are turning their attention to cross-channel measurement and attribution to bridge the gap and find holistic insights into how different channels, such as Facebook, Instagram, Twitter, and Search Ads 360 are…