Welcome to the BN Blog. Covering social media advertising data and statistics.

5 Tips for Eye Catching Native Ads on Facebook

    Just 17% of all of website page views last longer than four seconds. While time spent on Facebook is significantly longer, the fact remains, users have a very short attention span. Eight seconds, if you want to be exact. Heck, the average office worker checks their email inbox 30 times every hour, and you want them to focus on your content?   It may seem like we are fighting a losing battle, but luckily there are a number of ways to combat the quick-to-stray eyes of consumers. On Facebook, native ads, or ads that appear in-line with a page’s content, can be an ideal tool for capturing the … Read More »

8 Ways to Make Your Brand More Human

      Marketers are constantly fighting for attention in the feed, and the competition is nothing short of fierce. Friends and brands alike push to be seen, striving to rise above the clutter of what others have to say. To make matters worse, consumers are increasingly frustrated when ads do break through, but provide little to no value.   Advertisers need to shift their thinking. Gone are the days of billboards and magazines, designed to appeal to the masses. To successfully sell on social, marketers must now forego traditional, broad advertising approaches, and instead leverage personalizati… Read More »

White Paper: Data-In and Data-Out Drive Success on Social

    Marketers are becoming increasingly reliant on Social Relationship Platforms (SRPs), and it's not hard to understand why. These tools allow users to streamline workflows, letting them manage a variety of aspects surrounding content and media by integrating with Facebook, Twitter, LinkedIn and a variety of other social channels.   While these platforms are growing in popularity, many marketers are still left wondering if they're really worth the investment. Do these platforms really help inform strategy? Can they produce actionable information for future campaigns? For many, the answer is n… Read More »

The Friday Five - 4/7 - 4/11

        Welcome to the Friday Five, our weekly rundown of social media and digital marketing stories that got us thinking this week.   "Like" this if you hate spam! Facebook is targeting Like-baiting, frequently circulated content, and spammy links to reduce the amount of spam in the Newsfeed. Marketers beware, the language you may have used in the past could work against you now. (via AllFacebook)   You're not the only one getting a new wardobe for spring. Twitter revealed their profile page redesign this week, providing pages with a much more visual look and several new funct… Read More »

Twitter’s Redesign - What Does it Mean for Brands?

        You’re not the only one updating your spring wardrobe. Today, Twitter announced that they would be widely rolling out a new look in the form of updated profile pages. While Twitter has been traditionally considered a mobile-first platform, this shift in page design could hint at a larger strategic move to migrate users over to desktop. Only time will tell if desktop usage increases, but regardless, brands should be ready to make the most of these aesthetic updates.     A Picture is Worth a Thousand Tweets - Images continue to gain prominence with the new design, as headers and profile… Read More »

Food Fight: Who's Winning the Breakfast Battle on Social?

      It all started with a waffle taco. Then came the commercials. And before you know it, Taco Bell was staging an all out war on McDonald's, pitting breakfast against breakfast, leaving nothing but a maple syrup soaked battlefield in their wake. Not one to be outdone, McDonald’s quickly responded with a Facebook post of their own, and before you could hit your snooze button, all-round social media breakfast food fight was underway.   As the free-coffee slinging golden arches continue to battle the chihuahua-toting taco lovers, one question remains; who’s the big winner in the battle for fa… Read More »

The Friday Five - 3/31 - 4/4

        Welcome to the Friday Five, our weekly rundown of social media and digital marketing stories that got us thinking this week.   The selfie strikes again! David Ortiz made a big splash this week, posing for a pic with President Obama that some have called out as a pre-planned marketing stunt. The whole thing begs a larger question; where do marketers draw the line when it comes to social media endorsements?  (via The Boston Globe)    This isn't your grandma's social media site... or is it? A study released this week found that the number of senior citizens using Facebook is on the … Read More »

5 Signals to Boost Your Marketing Efforts

    Most marketers rely on data and analytics to guide strategic decisions about who to target, when and where. Often, these critical data points include things like demographics, consumer buying history, and search history.     But, there are tons of sources of data out there that marketers aren’t using -- data points that provide a treasure trove of useful information about real-time trends. Marketers can use this information to create contextually relevant ads, which ultimately resonate better with consumers than standard, cookie-cutter messaging.   Here are five data signals you may not ha… Read More »

How to Raise Your LinkedIn Content Marketing Score

    Last week LinkedIn announced the release of two new features designed to help brands become better content marketers. The first, a list of trending content, will detail what specific audiences are reading most. The second, a Content Marketing Score, will tell brands just how effective their LinkedIn content is.     The score, which measures the total effectiveness of a businesses’ LinkedIn content, is determined by the following: ​   The end result: a better picture of the fraction of your target audience you’re actually reaching.   So, how can you raise your Content Marketing Score? We’ve… Read More »

Sports Score Synced Ads Yield Higher CTR on Facebook and Twitter

    While you may have had your money on Kansas going all the way in March Madness this year, we've been hedging our bets on a different type of match-up: data-synced social media ads.    Using our Open Signals Ad Platform, and real-time score data from SportsData, our team was able to score a slam-dunk with real-time advertising on Facebook and Twitter. Using a variety of March Madness match-ups, we tested the performance of Facebook and Twitter ads that triggered when "Cinderella" teams took the lead in their respective games.    The results? Nothing but net - higher net CTR that i… Read More »