Ads in Instagram Stories: Reaching Your Customers at Just the Right Time
Less than a year after launching Stories, Instagram is opening its doors for you to run immersive, full-screen ads between users’ Stories. While it… Read More
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Success in a Snap: A Big Brand’s Guide to Snapchat Advertising [EBOOK]
Snapchat’s advertising capabilities have only been around for a short time, but its user base of more than 150 million monthly active users can’t be ignored. Not only can Snapchat… Read More
Pinterest Deepens Direct Response Capabilities With Promoted App Pins
Pinterest today announced that Promoted App Pins are available to all advertisers, enabling the pursuit of mobile app install objectives on the unique, search-plus-social channel. This comes on the heels of… Read More
3 Neurological Reasons We’re Hooked on Social & How to Leverage Them
Have you ever wondered why social media captivates nearly 70% of U.S adults? While there isn’t one definitive answer, our obsession with social lies heavily in the way we’re wired—neurological… Read More
Pinterest Advertising Arrives in Australia, New Zealand, and Ireland
Pinterest’s suite of advertising capabilities is now supported in Australia, New Zealand, and Ireland. This is exciting news for brands in the APAC market, which have not previously been able to advertise… Read More
3 Questions to Help You Boost Your March Madness Social Advertising Strategy
In 1939, educator, coach, and athletic administrator, Henry V. Porter, coined the term “March Madness” when referring to the tournament’s humble beginnings in Illinois. Porter said, “A little March madness… Read More
2017 Is Here: Don’t Dawdle. Double Down on Social Media Ads Now
This content was originally featured on Marketing Land. It’s that time of year again. After ringing in the new year, 2017 arrived with new media budgets, strategies, and plans. The… Read More
Everything You Need to Conquer a Pinterest Promoted Pin Campaign
Have you ever thought about running a Pinterest Promoted Pin campaign? On the off chance you haven’t, consider this: 45K website clicks and 600K social ad engagements. Those numbers are the results… Read More
Snapchat Advertising: A Complete Guide to the Ad Types You Need to Know
With more than 150M daily active users watching 10B Snaps per day, Snapchat’s highly anticipated Snap Ads Partner program launched in early October 2016. For brands… Read More
Everything You Need to Know About Facebook Audience Targeting
With nearly 1.8 billion active monthly users, Facebook is a must-have advertising pillar. As Facebook’s user base has expanded, its audience targeting capabilities have as well. With so many ways… Read More
3 Ways to Boost Your Facebook Customer List Custom Audiences
According to Invesp CEO Khalid Saleh, acquiring new customers can cost five times more than retaining current ones. This raises an important question: Are you doing everything you can to take… Read More
Bottom Line: Introducing a Local Social Media Strategy is a Must
Imagine this: During a trip to your local branch of a national grocery chain as you attempt to make that healthy, new-year-new-you paleo meal, you find yourself smiling at familiar faces, chatting… Read More
3 Ways Facebook Is Making Its Audience Network More Effective For You
Since Facebook introduced Audience Network in 2014, it’s grown into one of the largest and most effective ad networks in the world. In fact, Facebook just reported that more than… Read More
Market to People, Not Pixels: Ad-tech Resolutions for 2017
The online advertising landscape is in a transparency crisis, and it’s about time we pull up the curtain on the “quality issues” plaguing so much of the ad tech industry. Questions about… Read More
Here Are Two Reasons Why Pinterest Promoted Video Will Surprise You
You’d be hard pressed to say that digital video wasn’t the biggest advertising catalyst for brands in 2016. If it were nominated for a Grammy, it would be a shoo-in for Best… Read More