Just 17% of all of website page views last longer than four seconds. While time spent on Facebook is significantly longer, the fact remains, users have a very short attention span. Eight seconds, if you want to be exact. Heck, the average office worker checks their email inbox 30 times every hour, and you want them to focus on your content?
It may seem like we are fighting a losing battle, but luckily there are a number of ways to combat the quick-to-stray eyes of consumers. On Facebook, native ads, or ads that appear in-line with a page’s content, can be an ideal tool for capturing the … Read More »