March 17, 2018

Demographic Targeting VS Persona Targeting on Social

Imagine you’re given the option to buy a gift for one of two strangers using only the following information: Person A Male Single Between the ages of 24 – 53…
January 21, 2015

How to Measure Customer Lifetime Value from Social Advertising

When you measure the return on investment of your social direct response campaigns, how do you determine success? Click Through Rates? Cost Per Clicks? Total Conversions? These industry-standard KPIs are…