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The Ad-Blocking War Will Leave Us Stronger

Tech innovation is a blood sport, and the fight for digital ad quality and deliverability has taken center stage in the minds of many advertisers, publishers and ad-tech providers this week. With the arrival of support for ad-blocking software in the popular ... Read More

3 Signs Digital Marketing is Facing a Social Tsunami

These days, the term "social network" almost feels campy. Consumers are using the social web for everything from ordering pizza to deciding how to vote to finding a place to live. We don’t just log in to “network” with people anymore. ... Read More

Four Techniques For Boosting Social Ad Performance

Relevance is becoming the key factor for success in social advertising. As consumers are increasingly aware of ads on social platforms, only the most relevant and personalized content can catch their eyes and drive awareness, engagement, ... Read More