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Walmart Spotlight
"Brand Networks sets the bar for how I measure all other partners at Walmart."
Zachary Lones
Social Media Director
Challenge
Walmart wanted to expand the voice of its associates to tell the brand story and build authentic customer relationships by launching an employee influencer program
Solution
Brand Networks partnered with Walmart to pilot an employee advocacy program that’s powered by a sophisticated application built on top of Brand Networks’ proprietary IRIS platform. Spotlight enables Walmart to seamlessly launch employee influencer campaigns, find associate talent, and gain real time performance metrics. Our vision is to grow this into the world’s largest employee influencer program!
Results
By giving a voice to its front-line associates, Walmart is humanizing the brand and giving customers authentic relatable content that they actually want to see. Contact us below to inquire about participating in Spotlight and helping your brand find its voice in store and online.