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Walmart Local Snapchat Ads

"Brand Networks sets the bar for how I measure all other partners at Walmart."
Zachary Lones
Social Media Director

Challenge

Walmart wanted to reinforce the connection between their stores and the local communities they are a part of in a unique way by tapping into a highly differentiated social platform.

Solution

Brand Networks partnered with Walmart and Snapchat to develop a technology solution that leverages BN’s Azalea platform enabling frontline associates to create, edit, and publish Snapchat Ads. These ads were then served to Snapchatters near the Walmart store from which they were created.

Results

Walmart’s Local Snapchat campaign saw over 7000 Snap Ads created by associates at 400 stores nationwide driving excellent Brand Lift Results: 7pt lift in Ad Awareness, 9pt lift in Brand Awareness, and 8pt lift in Action Intent.