Brand Networks Announces Three New Appointments to its Leadership Team; Introduces New Digital Activation Team
Boston, MA—April 4, 2018—Brand Networks, the company recently named a “Leader” in Social Advertising Technology by independent analyst firm Forrester Research, today announced three strategic appointments to its leadership team, along with the introduction of its new Digital Activation division, adding programmatic display and video advertising services to the company’s suite of offerings.
Effective immediately, Brand Networks has promoted current EVP of Finance Justin Shepard to the role of Chief Financial Officer, and has promoted current Vice President of Human Resources Kristen O’Hara to the role of EVP of People and Culture. The company has also appointed Derrick Chan, formerly of Tapad, to SVP of Operations.
“As long-time industry veterans and proven leaders in their respective fields, I’m thrilled to welcome Justin, Kristen and Derrick to Brand Networks’ leadership team as we continue our focus on growing the company, while delivering world-class service and unmatched advertising technology to our clients,” said Dave Fall, CEO of Brand Networks. “I truly believe Brand Networks’ leadership team is among the strongest in the industry; this team will help us as we continue to extend our market leadership position over the coming years.”
Justin Shepard, Chief Financial Officer: As CFO, Justin Shepard is responsible for overseeing Brand Networks’ corporate finance, strategic planning, financial reporting, tax, treasury, and financial planning and analysis functions. Prior to joining Brand Networks in 2014, Shepard held the position of Director of Finance at Retroficiency, where he led the finance, administrative, and human resources functions, and participated in the fundraising efforts utilized to support its operations leading up to its eventual sale to Ecova (now ENGIE Insight) in 2015. Prior to that, Shepard held positions in PricewaterhouseCoopers’ Transaction Services practice in Los Angeles and Boston and Grant Thornton’s Audit practice in Boston. He is a CPA in the Commonwealth of Massachusetts.
Kristen O’Hara, EVP of People and Culture: With more than two decades of experience in the industry, Kristen O’Hara is responsible for overseeing Brand Networks’ people and culture team. In this role, she is charged with fostering a sustainable, energized company culture by establishing policy and procedure, driving training and development, and generating programs to enable personal growth. The first human resources staffer to join the company in 2012, Kristen has been a mainstay at Brand Networks for over six years, and has been the primary shepherd of the culture’s advancement. Prior to joining the company, she developed a specialization in deploying internal training and human resources best practices across an array of marketing and advertising firms.
Derrick Chan, SVP of Operations: In his role as SVP of Operations, Derrick Chan is responsible for overseeing and expanding business intelligence amongst all divisions of the company through financial analyses, technology enablement, and backend vendor management. His experience in leading services organizations in the programmatic display and video space makes him a key strategic member of Brand Networks’ leadership team. Prior to joining Brand Networks as part of the Tapad partnership, Derrick worked at MediaMath and Akamai Technologies in various senior and management roles where he was responsible for overseeing day-to-day operations and analytics for entire business portfolios.
The appointments to the leadership team come as Brand Networks introduces its new Digital Activation team, comprised of team members who joined Brand Networks earlier this year through the company’s strategic partnership with Tapad. The creation of this new division is a further step in Brand Networks’ commitment to bringing digital advertising—including display, video, and rich media—together with paid social advertising in one streamlined media solutions offering.
“During my time at Tapad I had the opportunity to work with many of the members making up the Brand Networks’ Digital Activation team, and am extremely excited to have them on board,” continued Fall. “Combined with our Social Advertising team, the Digital Activation team will be instrumental in helping us scale the value of our managed media services toward omnichannel solutions for all of our clients.”
The foundation of the Digital Activation team’s tech offering is device graph data, a technology that collects data about billions of digital devices and maps them together. By leveraging this technology, the team can build custom models to help clients identify prospects most likely to convert, and hone campaign targeting to address only this group. The team will also have access to in-depth analytics providing cross-device insights along with audience insights, helping brands gain a better understanding of their customer’s behavior across all devices.
To learn more about Brand Networks, please visit www.bn.co.
About Brand Networks
Brand Networks offers advertising optimization and insights combining paid social media, programmatic display, and video. Brand Networks delivers award-winning adtech and managed media services to hundreds of enterprise customers, including 81 of the AdAge 100 Leading National Advertisers and 14 of the 25 top US companies as ranked in the Fortune 500. The company leverages Iris by Brand Networks, the first AI-based platform for social advertising, and the Tapad Device Graph™, which powers the company’s Digital Activation services, to deliver unified digital advertising experiences for customers worldwide. Brand Networks was founded in 2006 and is headquartered in Boston with offices in San Francisco, New York City, Rochester, Los Angeles, Chicago, Dallas, Detroit, and Sydney. For more information, please visit bn.co.