03.08.18

Brand Networks Establishes Austin Presence; Ramps-Up Commitment to HVSMB

Brand Networks is expanding its presence across the US with new offices in Dallas and Detroit following our partnership with Tapad. We’d be remiss, however, if we didn’t mention a strategic expansion in Austin, Texas—a move indicative of our commitment to helping High-Value Small and Medium Businesses (HVSMBs) achieve their social advertising success.

3 Reasons Austin Makes Sense for Brand Networks


1. We Can’t Ignore the Thriving Tech Community

Sure, Austin may be the Live Music Capital of the world, but it’s also quickly becoming a premier business destination, and one of America’s fastest-growing cities. Moreover, the World Economic Forum ranked Austin as the top city in the world for technology—topping San Francisco, Singapore, and perennial tech powerhouse, Tokyo.

Fortune 500 Brands like Dell and IBM have well-established presences in Austin. Other tech companies, like Bumble, HomeAway, and RetailMeNot also have roots in the Lone Star State’s fourth largest metropolitan area. We don’t expect the growth to slow either. Combine low taxes, favorable real estate, an ever-present entrepreneurial culture, and access to some of the world’s top talent, and you can place your bet that Austin will be one of the world’s tech hubs for the foreseeable future.

Plus, if Austin wins the bid to become the home to Amazon’s HQ2, the growth and output of the city will increase exponentially.

2. We Value Our Tech Partnerships

Brand Networks prides itself on collaborating with like-minded tech leaders across the industry in order to create leading digital advertising capabilities for our customers. Having a presence in Austin will better equip us to do that.

Three of Our Strategic Partners in Austin:

Facebook: In 2012, Brand Networks became one of the first Facebook Strategic Preferred Marketing Developers. Three years later, Brand Networks was among the first Facebook Marketing Partners. In the years since, our commitment to staying on the cutting-edge of Facebook advertising hasn’t wavered. As Facebook expands its presence in Austin and bets big on HVSMBs, Brand Networks will follow suit to ensure we’re able to provide best-in-class technology and service to HVSMBs.

Tapad: In 2018, Brand Networks formed a strategic partnership with Tapad, the leader in cross-device marketing to bring programmatic display and social advertising together into one streamlined portfolio. Per the terms of the partnership, the Tapad Media Services Team became a division of Brand Networks to streamline our entry into, and management of, digital display and video campaigns. Along with Tapad’s seasoned industry veterans, came its Dallas office, which will remain open, positioning our display and social teams just hours apart.

Lithium Technologies:  Headquartered in Austin, Lithium Technologies is a social media management and digital community platform ranked as a Leader in The Forrester Wave™: Social Media Management Solutions, Q2, 2017. Brand Networks and Lithium teamed up to provide a holistic solution to seamlessly auto-promote organic content into smart, efficient paid advertising campaigns.

3. Endless Networking Opportunities

With Austin’s endless list of events and networking opportunities, we thought it was important to be there. When you consider that some of the world’s most well-known conferences roll through the city, like SXSW (March 9-18), Austin City Limits (Oct. 5-7 & Oct. 12-14) and Social Media Week Austin (Feb. 2019), our new home in Austin makes sense. Beyond these annual events, Austin is full of innovators and entrepreneurs creating communities and hosting events, such as Built-In Austin and Creative Meet Business. I’ve enjoyed joining Austin Women in Tech & Austin Young Chamber to meet other go-getters passionate about their careers and our city.

Who wouldn’t want to be at the epicenter of the next Silicon Valley?

Live in Austin? Visiting Austin? Let’s connect!

Lisa Fruggiero,
Director, High-Value Small Business
Brand Networks, Austin
Lisaf@bn.co
@Lisafrug
Linkedin.com/in/lisafruggiero