Introducing the Brand Networks Digital Activation Team
The call from the market has been clear: Marketing leaders are hungry to move beyond siloed multi-channel advertising into integrated omnichannel strategies.
Our response is simple: Let Brand Networks coordinate your display, video, rich media and social advertising campaigns as a single provider, and we’re confident we will be able to create better synergy and add strategic value.
This past January, we announced the expansion of our managed media capabilities and offerings through a strategic partnership with Tapad.
Today, I am very proud to formally introduce a new division of Brand Networks, the Brand Networks Digital Activation team, comprised exclusively of Tapad alums who joined the company through that partnership.
During my time at Tapad, I had the opportunity to work with many of the members of this team, and I am thrilled to welcome them to Brand Networks. The launch of the Digital Activation team is the first step in our commitment to bring digital advertising—including display, video, and rich media—together with paid social advertising in one streamlined media solution.
Meet the Brand Networks Digital Activation Team
The new Brand Networks Digital Activation team is composed of expert digital advertising specialists, many of whom have been working together since 2011. Though new to Brand Networks, the average Digital Activation employee has been part of the same display and video advertising team for over three years.
Here at Brand Networks, these individuals are now working alongside social advertising specialists in offices around the United States, including, New York, Chicago, Detroit, Dallas, San Francisco, and Los Angeles. Well known in the Automotive, Financial Services, and Retail verticals, with deep knowledge of those industries and others, this savvy collective is already trusted by over 50 of the Fortune 500.
Over the past 7 years, the team has developed the ability to deliver effective campaigns at every stage of the consumer journey. Whether you care about raising brand awareness or driving sales, they know how to deliver engaging experiences to your consumers in any context.
Powered by Device Graph Data
The foundation of our Digital Activation team’s tech offering is device graph data, a technology that collects data about billions of digital devices and maps them together. Audience Magnifier, the proprietary solution for direct response campaigns, profiles the interests, lifestyle and intent behavior of the brand’s converters across every device, providing a holistic view of their consumer context, including interests and behaviors. Based on these interest and behavioral patterns, our new Digital Activation team is empowered to build custom models, identifying prospects most likely to convert and honing campaign targeting to address that specific group.
When it comes to measuring campaign performance, in-depth analytics are also available to provide cross-device insights into reach and frequency, performance lift and device pathing to conversion. This thorough analysis also uncovers audience insights, enabling brands to gain a better understanding of their consumers’ behavior across devices.
Another unique service is this team’s Creative Services division, which specializes in extending campaign creative to bridge the gap between concept and objective. The award-winning group helps brands enrich their cross-device storytelling with custom, interactive elements appropriate for every device. This enables brands to deliver compelling and memorable experiences tailored to their goals.
This is only a fraction of the team’s capabilities, knowledge, and potential. As we look toward an omnichannel future, I am excited to welcome the new Digital Activation team to the Brand Networks family and look forward to all that we can achieve under the same roof.