Brand Networks Introduces Iris, the First AI-Powered Social Media Ad Optimization Platform
Boston, MA—February 13, 2018—Brand Networks, the company recently named a “Leader” in Social Advertising Technology by independent analyst firm Forrester Research, today introduced Iris by Brand Networks, the first cross-channel social advertising solution to feature assistive artificial intelligence.
Iris offers a new, streamlined social ad technology platform providing a first-of-its-kind artificial intelligence layer that works in conjunction with the native ad-buying tools offered by Facebook, Instagram, Snapchat, Twitter, and Pinterest. Serving as a virtual assistant, Iris by Brand Networks brings intelligent automation to media buying, and offers significant time savings, performance optimization, and risk reduction for media buyers, including an average time savings of eight hours per week per user, a 50 percent lower risk of overspend, and a 14 percent better chance of spending earmarked budget in full.
Iris also features a new live performance dashboard for monitoring campaign pacing and delivery across social platforms. This new social advertising homepage is designed to help advertisers identify campaigns in need of human intervention, providing support for users in the new AI-supported work context.
“The need for programmatic assistance in social advertising is part of the larger paradigm shift in the way digital advertising gets done,” said Dave Fall, CEO of Brand Networks. “Today’s marketers require sophisticated solutions to deal with the complexity created by the volume and velocity of the digital advertising data they’re creating. Brand Networks is currently the only player in social media advertising offering assistive artificial intelligence, helping to reduce the barriers to success in an increasingly nuanced auction-based ecosystem. Our goal with Iris is to streamline this process to help marketers simplify media buying and shift focus to their business goals, while saving time and reducing risk.”
Optimize Now, the core artificial intelligence technology underlying Iris by Brand Networks, has been optional to Brand Networks users for over three years and has successfully managed hundreds of millions of dollars in social advertising spend across every social platform Brand Networks technology supports. The Iris system has proven its ability to improve ad performance across channels and devices, while giving advertising teams the tools to work smarter, faster, and better together.
To learn more about Brand Networks, please visit www.bn.co.
About Brand Networks
Brand Networks offers best-in-class social media and programmatic display advertising optimization and insights. The company delivers award-winning adtech and services to hundreds of enterprise customers, including 71 of the AdAge 100 Leading National Advertisers and 14 of the 25 biggest US companies as ranked in the Fortune 500. Featuring the first and only Artificial Intelligence-based platform for social advertising, Iris helps brands outperform the competition with better ad performance, and helps media teams work smarter, faster and better together. As a virtual assistant, Iris brings intelligent automation to media buying, saving media analysts an average of 8 hours per week. Brand Networks was founded in 2006 and is headquartered in Boston with offices in San Francisco, New York City, Rochester, Los Angeles, Chicago, Dallas, Detroit, and Sydney. For more information, please visit bn.co.
Colleen McCormick Blair