Brand Networks Lets AI Run Social Ads In Its New Platform

Barry Levine of MarTech Today touched on a new chapter for Brand Networks, which includes Iris, the first and only AI-based social adtech solution.

In the piece, Levine quotes Brand Networks’s CEO, Dave Fall who says the company’s strategy went from “let’s build the best Facebook and Snapchat tools in one platform” to “let’s build tech that takes advantage of the free tools.”