07.26.18

Mayor Warren Celebrates Brand Networks’ New Office in Downtown Rochester

Rochester, NY—Thursday, July 26, 2018—Mayor Lovely A. Warren was joined by Brand Networks CEO Dave Fall to celebrate the official opening of Brand Networks’ new office, located in Tower 280. The company is a leader in social and digital advertising technology.

“Brand Networks’ decision to open their new office in our Center City is further proof that our efforts to create more jobs, safer and more vibrant neighborhoods and better educational opportunities are working,” Mayor Warren said. “Brand Networks is exactly the kind of company we want Downtown — young, adaptive, innovative and thriving in 21st Century industries. It is my honor to welcome them Downtown and to our reimagined Midtown Commons.”

Brand Networks, jointly founded in Rochester and Boston, has been a part of the Rochester community since 2006. Brand Networks’ Rochester office, now located in Tower 280, is the company’s largest, employing 55 of the company’s 200 global employees. It is also the location where all of its software is built. They expect to add an additional 20 jobs in the coming years in their marketing, engineering, human resources and business operations, taking advantage of Rochester’s highly skilled workforce.

“We have been providing social and digital marketing solutions to large brands and agencies for 12 years, and have reinvented ourselves many times over that period. This year alone, we launched a new software platform and took on dozens of new employees and a new division through our strategic partnership with Tapad. This year has marked a new era for our company and having a new space reflects that mindset,” said Dave Fall, CEO of Brand Networks. “As the city of Rochester continues to attract talent from local universities and across the Northeast, it is quickly becoming a bustling tech hub, and we are very excited to be part of the growing tech and creative community in midtown Rochester.”

Following the acquisition of direct competitors Optimal in 2013 and SHIFT in 2015, along with a strategic partnership with Tapad earlier this year, Brand Networks has transitioned many functions throughout the company to its growing Rochester location.

A leader in social and digital advertising technology, Brand Networks offers advertising optimization and insights combining paid social media, programmatic display and video. Brand Networks delivers award-winning adtech and managed media services to hundreds of enterprise customers, including 81 of the AdAge 100 Leading National Advertisers and 14 of the 25 of top US companies as ranked in the Fortune 500. Last year, the company was named one of just two Leaders among hundreds of competitors by Forrester in the Forrester Wave™: Social Advertising Technology, Q3 2017. To learn more about open positions at Brand Networks Rochester, visit https://bn.co/careers/.