Brand Networks Selected as LinkedIn Certified Developer Partner
Leading Social Marketing Solutions and Services Provider Brings Expertise to World’s Largest Professional Network
BOSTON, MA–(Marketwired – Aug 7, 2013) – Brand Networks, a leading provider of integrated social software solutions and digital marketing services, today announced that it has been selected as a LinkedIn Certified Developer Partner (CDP). Brand Networks joins an elite group of just 7 other firms chosen for developing engaging digital experiences for LinkedIn Marketing Solutions clientele.
“We’re incredibly proud to be named a LinkedIn CDP,” said Jamie Tedford, CEO and Founder of Brand Networks. “This is another step in achieving our mission to help complex organizations centralize and simplify their social marketing activities across the social web with a trusted partner.”
As a Certified Developer Partner, Brand Networks helps leading brands like Callaway Golf and The Weinstein Company drive engagement and reach new customers through cutting-edge programs on LinkedIn’s platform. Centering on the time-honored tradition of networking on the golf course, Brand Networks worked with Callaway Golf to develop the Hit the Links application. Leveraging LinkedIn’s platform, the application enabled users to create their ultimate golf foursome from their professional network with the added bonus of a chance to win custom Callaway clubs.
Brand Networks worked with Bladimiar Norman, SVP Marketing at The Weinstein Company to create Path to Success Presented by Lee Daniels’ The Butler. Inspired by the story of a passionate, dedicated White House butler who served eight American presidents over three decades, users can create their own Path to Success using their LinkedIn career timeline. Three lucky winners will enjoy an all expense paid trip to NYC to meet with a career dream team – a top recruiter, an executive, and a renowned career coach who will provide professional advice to help you get where you want to be.
Brand Networks’ bn.apps is a powerful component of the Social Marketing Stack™, the most comprehensive and integrated technology solutions available to marketers, brands and agencies. The Stack makes it easier for top brands to connect with the professional world by leveraging Linkedin’s content through innovative marketing solutions including microsites, promotions, applications, page publishing and integrated campaigns.
“As LinkedIn’s developer platform continues to evolve and expand, we are excited to leverage our extensive social experience to tap into the unique possibilities LinkedIn’s professional network has to offer our valued clients,” said Mike Garsin, CTO and Founding Partner of Brand Networks. “Opening the doors to more possibilities, LinkedIn recently announced that the LinkedIn Company Pages APIs are available to all developers. This is an exciting opportunity for us to integrate our Social Marketing Stack with LinkedIn and make it even easier for marketers to generate, manage and extend the reach of their content using Sponsored Updates.”
Brand Networks recently announced that it raised $68 million in growth financing from AEA Investors, a leading global private equity firm with more than $6 billion of assets under management. The funds will be used to invest aggressively in growth initiatives, expand sales and global reach, and accelerate product development, including expansion to platforms like LinkedIn.
About Brand Networks
Brand Networks is a leading provider of integrated social software solutions and digital marketing services for the world’s most liked brands. Brand Networks delivers enterprise-ready social applications with its Social Marketing Stack™, which harnesses the integrated power of social networks to generate stories at scale, build brand loyalty and foster more profitable customer relationships. As a Facebook Strategic Preferred Marketing Developer, Brand Networks is one of a small number of companies to be awarded all four PMD badges: Ads, Pages, Apps and Insights. Brand Networks is also a LinkedIn Certified Developer Partner, selected for delivering engaging experiences on the LinkedIn platform. Brand Networks is headquartered in Boston, MA, with offices in Los Angeles, New York City, Rochester, and Toronto. For more information, please visit bn.co.
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