With a mission to offer differentiated products and services designed to help customers grow, Amex was looking to provide their small business cardholders with additional tools and resources to help them achieve their business aspirations.
Brand Networks developed a community forum, integrated with various social channels, for small business cardholders to network with like-minded individuals at varying stages in the business lifecycle and leverage insights from Amex’s industry thought leaders.
The platform gained traction quickly, with users sharing insightful knowledge on the forum and engaging in conversations. The quick, widespread adoption created the following stats, representing the average use of the community forum and content hub during their peak performance.
Hourly Page Views
Users per minute
source for new small business card activations