Domain Group & BOWERBIRD Interiors
With Audience Exchange, Domain Group monetized their first-party data by offering BOWERBIRD Interiors the ability to tap into their pre-built, high-value social audiences.
BOWERBIRD Interiors was looking to gain access to high-value real estate audiences. Domain Group saw the value in monetizing their audience data but lacked the appropriate technology in-house to do so.
Audience Exchange enabled Domain Group to aggregate their data into a simple unified platform for clients to browse and securely purchase audiences across social channels. BOWERBIRD Interiors purchased two high-quality audiences for beta testing in their campaigns.
Domain Group can now offer clients access to its owned social audiences. The purchased audiences had a higher click-to-lead conversion rate than BOWERBIRD Interior’s audience, filling their upper funnel for future activity and growth.
lift in conversion rate for audience one
lift in conversion rate for audience two