
Domain Group & BOWERBIRD Interiors
With Audience Exchange, Domain Group monetized their first-party data by offering BOWERBIRD Interiors the ability to tap into their pre-built, high-value social audiences.
BOWERBIRD Interiors was looking to gain access to high-value real estate audiences. Domain Group saw the value in monetizing their audience data but lacked the appropriate technology in-house to do so.
Solution
Audience Exchange enabled Domain Group to aggregate their data into a simple unified platform for clients to browse and securely purchase audiences across social channels. BOWERBIRD Interiors purchased two high-quality audiences for beta testing in their campaigns.
Domain Group can now offer clients access to its owned social audiences. The purchased audiences had a higher click-to-lead conversion rate than BOWERBIRD Interior’s audience, filling their upper funnel for future activity and growth.
lift in conversion rate for audience one
lift in conversion rate for audience two
More Case Studies

Enterprise Tech Services

Enterprise Tech Services

Enterprise Tech Services