Campaign Management & Strategy

The Ad-Blocking War Will Leave Us Stronger

Tech innovation is a blood sport, and the fight for digital ad quality and deliverability has taken center stage in the minds of many advertisers, publishers and ad-tech providers this week. With the arrival of support for ad-blocking software ... Read More

Four Techniques For Boosting Social Ad Performance

Relevance is becoming the key factor for success in social advertising. As consumers are increasingly aware of ads on social platforms, only the most relevant and personalized content can catch their eyes and drive awareness, engagement, ... Read More

Tech Talk: Exploring SHIFT’s Facebook Ads Solution

Welcome to Tech Talk, our interview series featuring insights from different members of SHIFT’s engineering and product teams. Our last post gave an inside look at SHIFT’s dashboard reporting. For this installment ... Read More

A Tale of Two Strategies: March Madness 2015 On Twitter

March Madness may have ended a few weeks ago (Congrats to Duke!) but it is still very much a part of many marketers’ lives. This year’s batch of March Madness advertisers included the likes of AT&T, Coca Cola, Capital One, and Unilever among ... Read More