Campaign Management & Strategy

Facebook Messenger: Revolutionary Customer Service Made Easy

The long-standing and deep-rooted fragmentation of the consumer-brand relationship combined with today’s mobile-first society, is paving the way for Facebook Messenger and customer service to become a natural extension of traditional means… Read More

The Ad-Blocking War Will Leave Us Stronger

Tech innovation is a blood sport, and the fight for digital ad quality and deliverability has taken center stage in the minds of many advertisers, publishers and ad-tech providers this week. With the arrival of support for ad-blocking software ... Read More