Facebook

How Does Facebook’s CPC Bidding Work?

At Brand Networks, we’ve seen recurring confusion among social advertisers around bidding strategies and the role they play in Facebook’s ad auctions. In particular, cost-per-click (CPC) bidding has been a source of… Read More

Facebook’s Brand Awareness Objective Explained

In the past, driving brand awareness through Facebook posed interesting measurement challenges. Brands were left with click-through rate (CTR), engagement rate (ER), and impressions as the benchmarks for success—proof that “brand awareness”… Read More