Instagram

Facebook’s Brand Awareness Objective Explained

In the past, driving brand awareness through Facebook posed interesting measurement challenges. Brands were left with click-through rate (CTR), engagement rate (ER), and impressions as the benchmarks for success—proof that “brand awareness”… Read More

Video Becomes the New Normal as Instagram Advertising Soars

Brand Networks, the award-winning provider of software and services that simplify social, today released the findings of a 3-month study examining more than 2 billion Instagram ad impressions served by the company’s customers in Q1 2016. An early participant in the Instagram Partner Program, Brand Networks tracked a variety of metrics related to spend and performance throughout the first quarter of the year and found that 58 percent of the impressions the company served on Instagram were video ads. Read More