Twitter Advertising

The Ad-Blocking War Will Leave Us Stronger

Tech innovation is a blood sport, and the fight for digital ad quality and deliverability has taken center stage in the minds of many advertisers, publishers and ad-tech providers this week. With the arrival of support for ad-blocking software ... Read More

Twitter Launches Official Partner Program

Kimberlee Morrison takes a look at Twitter’s creation of a new partner program for AdWeek’s SocialTimes. Morrison talks to Brand Networks CEO Jamie Tedford, who explains that “Twitter’s product innovation and scale make it… Read More

Introducing Relevance Rank by Brand Networks

Relevance Rank is a proprietary technology that gives social media marketers a definitive way to measure and predict the ongoing performance of their paid and organic content across Facebook, Twitter and LinkedIn. Read More

A Tale of Two Strategies: March Madness 2015 On Twitter

March Madness may have ended a few weeks ago (Congrats to Duke!) but it is still very much a part of many marketers’ lives. This year’s batch of March Madness advertisers included the likes of AT&T, Coca Cola, Capital One, and Unilever among ... Read More