Concerned About Where Your Ads Are Appearing? Look to Social, Not Display
With questions swirling about viewability and the quality of digital display advertising, Jamie Tedford, Founder, and Chairman Brand Networks, questioned why advertisers continue to support the complexity of supply-side provides, demand-side providers, exchanges, and networks as if no scalable alternative exists.
In the piece published on Social Pro Daily, Tedford outlines a strategy to combat these inherent concerns in an eat this, not that fashion. For instance, Tedford advises advertisers to target people, not pixels; to serve native ads and not banners, and to prioritize mobile, not desktop. The list continues, but the theme is evident: focus your digital advertising budget on social.