Why Connected TV Needs A Proper Home
In this article written by Paul Sluberski of Brand Networks, he touches on the rise of Connected TV (CTV) and how it’s ushering in a new, yet complicated form of digital advertising.
In the piece, Sluberski raises three important questions about the inner workings of advertising departments that will need to shift to give CTV a home.
Ready to get your organization ready for CTV advertising?
Check out this five-minute read.