07.23.18

Why Connected TV Needs A Proper Home

In this article written by Paul Sluberski of Brand Networks,  he touches on the rise of Connected TV (CTV) and how it’s ushering in a new, yet complicated form of digital advertising.

In the piece, Sluberski raises three important questions about the inner workings of advertising departments that will need to shift to give CTV a home.

Ready to get your organization ready for CTV advertising?
Check out this five-minute read