Brand Networks Announces Data Collaborations; Guides Advertisers Through Audience Activation Uncertainty
BOSTON, Nov. 29, 2018—Today, Brand Networks, the advertising optimization platform, brings core third-party data providers and customizable, mobile-first data providers to its platform to give advertisers increased access to audience insights that can be applied simultaneously across social, video, and programmatic display inventory. With these capabilities added to its Cross-Channel Managed Media Services offering, Brand Networks will be the go-to resource for the data and expertise needed for advertisers to reach their desired audiences across the open and social web and consistently hit their goals.
To offer a dynamic array of audience activation capabilities, Brand Networks is working with Acxiom, Experian, Oracle Data Cloud, Narrative, TruSignal, and PushSpring. With access to both core third-party and customizable data providers, Brand Networks customers will have a leg up on competitors scrambling to navigate the rapidly changing audience data ecosystem.
“The industry doesn’t need a middle man to help move ads from creative teams’ desks to consumers’ news feeds—they need a resource they can rely on to get the job done, and get it done right,” said Dave Fall, CEO of Brand Networks. “With Brand Networks’ strategic set of audience partners, we’re pursuing our vision to put an end to siloed channel strategies and empowering advertisers to renew their focus on unique audiences. As a company, our goal is to do more than simply enable advertising campaigns. We exist to add value to every campaign running through our people and our platform—ensuring that our clients consistently pick the most opportune ways to reach their audience.”
Due to the growing need for first- and third-party audience data that can be applied across multiple inventory sources for more holistic campaign targeting, it’s become a priority for Brand Networks to enhance its data offering for customers and welcome a series of valuable audience providers to its platform.
“A big challenge for today’s advertisers is obtaining a comprehensive picture of who their audience is. That’s why success depends on having access to transparent and customizable data to derive insights about your brand’s specific audience,” said Nick Jordan, CEO at Narrative. “By integrating our unique data capabilities with Brand Networks, we’re helping advertisers discover new insights and precisely define audiences in meaningful ways; ultimately creating better outcomes with those users.”
“We believe that quality data and technology can help advertisers better understand their audiences, make the right marketing decisions and create an improved experience for customers,” said Kevin Dean, Experian’s President of Marketing Services. “Our collaboration with Brand Networks helps advertisers maximize the analytical insights to create and deliver more relevant content to consumers.”
“TruSignal’s custom approach to insights and lookalike audiences helps advertisers learn more about their customers and find more of the right people to target across channels,” said TruSignal CEO and Founder, David Dowhan. “Driven by our robust offline data and AI-driven predictive scoring technology, our solutions add a layer of consumer insights and sophisticated modeling to Brand Networks’ already advanced media buying technology so more advertisers can take advantage of first- and third-party data and predictive scoring to scale campaigns to people who drive KPIs.”
With a transparent cost structure, Brand Networks customers can use data from Acxiom, Experian, Oracle Data Cloud, Narrative, TruSignal, and PushSpring to power uniform targeting for their cross-channel campaigns.
About Brand Networks
Brand Networks offers advertising optimization and insights combining paid social media, programmatic display, and video. Brand Networks delivers award-winning adtech and managed media services to hundreds of enterprise customers, including 81 of the AdAge 100 Leading National Advertisers and 14 of the 25 of top US companies as ranked in the Fortune 500. The company leverages Iris by Brand Networks, the first AI-based platform for social advertising, and the Tapad Graph™, which powers the company’s Digital Activation services, to deliver unified digital advertising experiences for customers worldwide. Brand Networks was founded in 2006 and is headquartered in Boston with offices in San Francisco, New York City, Rochester, Los Angeles, Chicago, Dallas, Detroit, and Sydney. For more information, please visit bn.co.