The Most Important Trends Digital Marketers Need to Know: Elevate Your Strategy in 2020

Digital marketing has been going through rapid upheaval. Brands that cut corners will miss the opportunity to differentiate themselves and stand out from the crowd. This is the year they must advance their advertising strategies across digital channels by integrating data-informed audience targeting, optimization and creative customization to generate more relevant, customer-centric campaigns.

In this webinar, you’ll learn:

  • The top trends driving consumers’ changing media and advertising consumption.
  • How brands can rethink their approach to media and creative to drive differentiation while generating more impactful ad experiences.
  • How to develop a seamless audience targeting strategy tailored to today’s consumers.

Jay Pattisall
Principal Analyst, Forrester

Jay is Forrester’s expert on creative, media, marketing, and in-house agencies, helping CMOs and business leaders make sense of the complex and ever-changing services landscape surrounding advertising, marketing, and consumer engagement. Jay’s research explores the future of the agency sector, in-housing, media, and creativity.

Michelle Michael
VP & GM, Brand Networks

Michelle is Brand Networks’ VP & GM of Media Solutions and is tasked with leading the strategy and development of best-in-class technology. Michelle joined Brand Networks through the Tapad partnership, where she built, grew and expanded a global Client Services organization with a focus on utilizing cross-device technology.