Crossroads Report: Options for View Tagging on Facebook
Facebook is updating the way view tags work with Facebook-owned inventory.
Effective immediately for new campaigns, and October 1 for active campaigns, Facebook will be working with a more focused list of view tag providers.
In addition to the shortened list of providers, Facebook is restricting what view tags can do.
In this Report, you’ll learn:
- If your Facebook advertising strategy will be impacted by the update
- What implications, if any, you will face now that the update is in effect
- How you can navigate the update and what options you have