Brand Networks Named a Leader in Social Advertising Technology by Independent Research Firm
BOSTON, MA – August 21, 2017 – Brand Networks, the award-winning provider of solutions that simplify social™, today announced that the company has been named a “Leader” by Forrester Research, Inc. in the report, “The Forrester Wave™: Social Advertising Technology, Q3 2017.”
For this report, Forrester evaluated companies based on 36 distinct criteria, summarizing each vendor’s current offering, strategy and market presence. To position themselves for success, vendors not only need established partnerships with the leading social channels, but should also be integrating with the broader digital advertising ecosystem.
“We believe our position as a leader in the Forrester Wave validates our continued commitment to advancing our technology and customer success,” said Todd Taplin, CEO of Brand Networks. “Over the last four years, our team has doubled down on utilizing data and analytics to power smarter decision-making within our platform. The advertising landscape is constantly evolving. We empower those who use our tools to go beyond simple social media ad buying and advance into making more informed and even automated advertising decisions by leveraging real-time data.
In this report, Forrester highlights Brand Networks as “one of the social adtech pioneers pushing for marketing ecosystem integration, especially in marketing measurement and optimization, business intelligence, and CRM.” In addition, Forrester says that Brand Networks’ “clients offer praise for its proprietary Optimize Now algorithm…” that maximizes the cost and performance of ads in near real-time using artificial intelligence.
About Brand Networks
Brand Networks Simplifies Social™. The company delivers award-winning social media advertising software and services to hundreds of enterprise customers, including half of the Fortune 100 and 17 of AdAge’s 25 Most Advertised Brands. The Brand Networks Platform uses personalization data and powerful automation technologies to help marketers optimize their media investments across the social web. Media buyers can reduce campaign management time by up to 75% while increasing their return on advertising spend across Facebook, Instagram, Twitter, Pinterest, LinkedIn, and Snapchat. Brand Networks was founded in 2006 and is headquartered in Boston with offices in San Francisco, New York City, Rochester, Los Angeles, Chicago, and Sydney. For more information, please visit bn.co.