HiSmile Takes Innovative Approach to Facebook Advertising with Iris by Brand Networks

HiSmile lives and breathes Facebook advertising efficiency, so when its busiest time of year came around, the company wanted to make sure it was getting the most out of every ad dollar.

To do that, HiSmile activated the automation technology inside Iris by Brand Networks across its Facebook campaigns. Compared to the previous year’s campaigns without Iris, HiSmile increased its ROAS while decreasing costs. Plus, because Iris handles the mundane tasks of social advertising, HiSmile saved approx. 15 hours per week, which it re-invested in higher-return activities, like strategy and creative.

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