Infographic: The Social Marketers’ Guide to the 2014 FIFA World Cup

June 10, 2014 | Dallas Geerlings

This Thursday marks the kick-off of the 2014 FIFA World Cup. Since the last World Cup in 2010, social media’s presence in the world of sports has grown exponentially. Since 2010, Facebook has more than doubled its monthly active users, which now total over 1.2 billion, while Twitter has grown nearly 5x during that same span to over 255 million monthly active users. While both platforms continue to grow year-over-year, there are new opportunities every day for marketers to reach their audience and this year’s World Cup presents an optimal platform to do just that.

In the infographic below, you’ll find everything you need to enhance your social strategy around this year’s games. From FIFA’s official partners and their fan bases to the top players and teams on social media, we’ve got all of the bases (or should we say goal posts?) covered. The 2014 World Cup is the largest sporting event of the year; with teams from over 20 countries participating in the games, there will always be a social audience during the month of matches. Think of our infographic as a guide to that audience that can serve as a point of reference to enhance your planned campaigns and help capitalize on real-time moments throughout the World Cup.

If you have any questions or need help scoring big for your 2014 World Cup campaigns, contact SHIFT – we are always happy to help.

Dallas Geerlings

Marketing Manager

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