Instagram Is Turning Into Facebook, and That’s Bad

Katherine Bindley of the Wall Street Journal touched on the current state of Facebook and Instagram and how the latter’s rise can largely be attributed to features its big brother, Facebook touted before its time—think the algorithmically charged feed.

Bindley also noted the rise of paid ads within the Instagram experience. Citing Brand Networks, whose clients delivered 17 times as many ad impressions in 2017 as in 2016, she implies that this rise hasn’t reached its peak. According to Brand Networks research, we expect Instagram impressions to grow by 25% in the first quarter of 2018.