11.22.16

Last Brick Attribution: Linking Every In-Store Sale to a Click

In this article written for Retail Touchpoints, Brand Networks CEO Jamie Tedford takes a look at a problem brick-and-mortar retailers have been asking themselves since the turn of the 20th century: How do we know if our ad dollars are leading to in-store sales?

Made that much more challenging with the advent of the Internet and ecommerce, Tedford explains how companies like Oracle and Facebook are filling this void, and how the dots between digital advertising and offline purchases are being connected.

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