Lipton Ice Tea Beats The Heat With Snapchat Global First Through PHD

Written by editors at B&T, Australia’s leading magazine for advertising, marketing, media, and PR, the article illustrates the possibilities of social advertising and weather targeting. The article continues by detailing how Lipton, a Unilever brand, leveraged weather targeting to automatically trigger Snap Ads when the temperature exceeded a threshold—in this case, 26°C (79°F).

For Kathryn Furnari, business director for Unilever at PHD the combination of social ads and weather targeting offers “a great opportunity for us to engage with our consumers at the most relevant possible moment.”