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SOFTWARE THAT SIMPLIFIES SOCIAL ADVERTISING

A streamlined platform to help you plan, create, publish, manage, optimize, analyze, and report on social ad campaigns

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Integrated Platform Modules

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Collaborate

Team Up In Pursuit of Performance

Bring all departments and vendors into the conversation with full control over brand governance and permissions
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In-App Messaging and User Settings

Social advertising is a team sport; integrated messaging and role-based
permissions make the Brand Networks Platform a team technology.

  • Send private messages or chat with your whole team
  • Share files with teammates instantly
  • Mark messages for follow-up, review them easily later, and take action
  • Configure access at the user level, giving members of your team only the tools they need to succeed

The Collaborate tool keeps teams in touch and on task so they can work smarter and faster together.

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Publish

Sync Efforts Across Company Outposts

Create, approve, schedule, and deliver content, combining corporate and local efforts; boost posts into high-performing ads
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Gain Corporate Control Over Social

Support unified strategies across national, regional, and local social pages.

  • Share corporate messages via local pages
  • Manage locations, teams, and roles
  • Quickly boost posts into ads knowing bids and budgets are managed automatically

Truly Local, Mobile Publishing

Empower front-line employees to post authentic local content from their mobile devices.

  • Maintain brand-approved image galleries
  • Offer fill-in-the-blank text to ensure quality
  • Monitor page-by-page content creation to encourage participation

Powered by: Optimize Now

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Automate

Trigger Real-World Relevance

Automatically optimize campaign messaging by syncing your ads with sports scores, weather events, and TV moments
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TURN ANY DATA FEED INTO A SIGNAL

Automatically act on any incoming data. Choose from existing signals like weather forecasts, sports scores, TV commercials, and more.

SET RULES TO AUTOMATE ANY ACTION

To create a rule, simply select a signal to monitor, define scenarios that should trigger changes, and choose from a list of actions you’d like to make—including launching paused campaigns that are waiting to speak to audiences as specific, real-world moments take place.

MAINTAIN VISIBILITY AND CONTROL

Review logs of automated activity any time. Receive email alerts whenever an action is triggered. For greater control, require email-based approval of actions before programmatic changes are made.

Powered by: Open Signals

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Analyze

Find Insights and Adapt Faster

Format and export your data for social campaign analysis, then visualize and present your results to all stakeholders

DOWNLOADABLE REPORTS

Access a complete historic record of performance data combining all your accounts across social channels.

  • Filter and pivot to collate data quickly
  • Create custom metrics
  • Bring in third-party data
  • Schedule emailed reports at regular intervals to save time

DYNAMIC CUSTOM DASHBOARDS

Quickly summarize and graph performance data in an advanced dashboard creator that’s simple to use and tailor to any brand or campaign theme. Aggregate data across multiple accounts, then save and share unique dashboards whenever you need to present insights securely.

  • Stack and layer 12 unique widgets to build quickly
  • Include post previews and graphs instantly
  • Report on specific campaigns or overall efforts