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Samsung Phone Launch

“The impressive power of Brand Networks’ technology combined with a truly strategic collaboration between Samsung and Starcom made this campaign a success. This is what happens when you bring the right team together with the right tools.“
Angelique Schierz-Crusius
Social Media Manager, Corporate Marketing Division Samsung Electronics

Challenge

Samsung’s sophisticated targeting and segmentation was not feasible in native social tools.

Solution

By leveraging Brand Networks AI powered IRIS technology, Samsung was able to launch an innovative social strategy across over 600 unique segments and creative variations. Our proprietary platform Iris streamlined the workflow and automated real time optimization to maximize campaign impact.

Results

As a result, Samsung was able to pair the right creative with the right audience all while exceeding benchmarks. The campaign drove a record breaking CTR increase of 45%, leading to a successful Galaxy S8’s product launch. Contact us below to find out how our technology and expertise can help you reach your goals.