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Visit Florida Inspiring Travel

"At VISIT FLORIDA, we’re all about experimentation, so when the team at Brand Networks suggested that we try Pinterest’s new Custom Intent targeting, we didn’t need much convincing. After setting up the targeting to focus on high-intent Millennial Pinners, the campaign saw a significant boost in performance and finally allowed us to tap into this elusive audience."
Christina Amrhein
Social Advertising and Emerging Media Manager

Challenge

Visit Florida wanted to reach Millennials when they were in the early stages of their vacation planning and still looking for inspiration.

Solution

BN designed and executed a Pinterest campaign to reach Millennials planning their next vacation. BN paired a strategic mix of Promoted Pins and Promoted Video Pins with Pinterest’s Custom Intent Audience Targeting to reach Millennial Pinners exhibiting clear signs they were planning for an upcoming trip. The combination of creative and targeting efforts ensured that the company’s ad dollars were only spent on a specific subset of Pinners who exhibited high intent and interest in visiting Florida, making it enticing and easy for Millennial Pinners to start planning.

Results

Visit Florida saw a 7% higher view through rate at a 66% lower cost per video view compared to previous Pinterest campaigns without Custom Intent Targeting. Contact us below to find out how our technology and expertise can help you reach your goals.