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Walmart Local Media
"Brand Networks sets the bar for how I measure all other partners at Walmart."
Zachary Lones
Social Media Director
Challenge
Walmart wanted to maximize the impact of store level promotions to drive purchases and in-store pick up during the holiday season.
Solution
BN designed and built a proprietary dynamic local inventory ads solution on top of its IRIS technology platform utilizing real time local store-level inventory data feeds with SKU level data. Walmart was able to target customers with real time in-store products at scale across over 4000 stores.
Results
Walmart saw a 65% decrease in average cost per link click, 92% increase in link click through rate and a 33% decrease in average CPM when compared to a prior holiday campaign effort not utilizing local inventory ads technology. Contact us below to find out how our technology and expertise can help you reach your goals.