SHIFT announces Twitter Ads API Integration

February 20, 2013 | Dallas Geerlings

We are excited to announce that SHIFT is one of the first companies to be granted access to the new Twitter Ads API. Integrating Twitter advertising into GraphEffect, SHIFT’s social advertising application, gives our customers the ability to build, manage, and optimize Twitter advertising campaigns at scale. This announcement marks a major milestone for SHIFT, as we are now the only open marketing platform with both Twitter Ads API access and the Facebook sPMD classification.

Here’s what Adam Bain, president of global revenue, Twitter, has to say about the announcement:

“Twitter’s Ads API allows marketers and agencies to build on the same functionality an advertiser already sees, while managing and optimizing campaigns across different channels, including Twitter. SHIFT had already helped some of our largest advertisers be successful without an API, so we are excited to see what they will be able to do when they can deliver at scale.”

When we set out to build the SHIFT platform, our mission was to help marketers work better together. We wanted to create a platform that allowed brands, agencies, and developers to efficiently manage, execute, and work together throughout the lifecycle of their marketing plans.

By taking this holistic approach, we have grown to hundreds of customers including ten of the top twenty Fortune 500 brands. We are excited to work with all of our current and future customers on what we believe is one of the most effective marketing channels available today.

To learn more about our Twitter Ads API integration and the SHIFT platform, please visit

– James Borow, CEO 

Dallas Geerlings

Marketing Manager

Request an Online Demo

Thanks, we'll be in touch soon!