02.01.17

Snapchat Adds APIs, Offers Self-Serve Option for Ad Buyers

Written by Alison Weissbrot of AdExchanger, the piece details Snapchat’s self-serve option for buyers—a feature many have been waiting for.

In addition to noting the benefits, Weissbrot quoted Brand Networks CEO, Jamie Tedford. “There has been pent-up demand, specifically from trading desks and media agencies.” Tedford also cited the desire from marketers for a more hands-on experience to understand and optimize their campaigns as a reason behind the move.

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