Snapchat vs. Instagram: Which Stories Format Is Winning?

Garett Sloane of Advertising Age took a look at the back-and-forth battle between Snapchat Stories and Instagram Stories. The question is, which one is better?

While Snapchat may have invented the vertical story format, Instagram is giving it a run for its money. Citing Kyra Ulmer, EVP of Partnerships at Brand Networks, “It’s so relevant and brings forward this real-time moment for brands to really wrap themselves in.” That holds true for both.

The article went on to pin Snapchat and Instagram’s users, ads, and publishers against each other to give brands a holistic view and help them decide which app is most appropriate for their content.