Your browser is out of date. It has known security flaws and may not display all features of this and other websites. Learn how to update your browser.

Asset 2

Powerful technology to keep you ahead of the curve

Innovative underlying technologies that power our platform to help you save time and improve campaign performance

Request a Demo
mesh
mesh

CORE TECHNOLOGIES TO SAVE TIME AND BOOST PERFORMANCE

mesh
mesh

Open Signals

Sync Social with the Real World

Create simple rules based on real-world events, triggering social advertising to coincide with key moments in real time
opensignals

Weather Syncing: Personalize Ads By Changing With the Elements

Create triggers to spread engaging content, automatically turning organic posts into winning ads. If odds of warm or cold weather are high or if the temperature passes a predefined threshold in any of 40,000 targeted metro areas, then trigger local, product-relevant ads.

Company Data Syncing: Drive foot traffic based on local store sales

Promote sale items and excess inventory by automatically turning proprietary product data into custom ads. If local store inventory levels climb above a specific threshold, then deploy hyper-local targeted social ads to drive customers in-store.

TV syncing: Combine television and second-screen moments

Leverage sports scores, weather, and more, automatically turning offline event data into real-time ads. If a commercial runs on TV, then instantly deploy social ads on Facebook and Twitter in the same region featuring corresponding creative content.

Powers: Automate

9-21-16-fb
mesh
mesh

Relevance Rank

Predictive Performance Measurement

Algorithmically benchmarks performance to compare the efficiency and effectiveness of all ads and content across Facebook, Twitter, and LinkedIn
relevancerank_v4

MAXIMIZE ORGANIC CONTENT EFFECTIVENESS

  • Understand which content is performing the best to influence future organic and paid initiatives
  • Gain a relative view across all content and channels that can be used as a benchmark when making content decisions
  • Improve content by comparing relative scores and analyzing
    the creative pieces that contribute to performance

Powers: Advertise

DRIVE SOCIAL ADVERTISING EFFICIENCY AND ROI

  • Extend the life of high-performing organic content by boosting posts into ads
  • Advertise with greater confidence knowing that organic content and has proven its ability to resonate
  • Act on real-time insight, taking immediate action on revenue-generating opportunities
mesh
mesh

Collision Management

Smart Targeting Awareness

Algorithmically compares the similarity of new audiences against existing audiences to avoid self-competition

Collision Management helps advertisers get the most scale for their money while reducing common errors that can hurt performance.

INSTANTLY REVEAL TARGETING OVERLAP

Ensure multiple campaigns aren’t competing for placement in the same auctions, which can result in higher campaign costs. Alternatively, identify scenarios where ad creative from multiple campaigns reaches the same people, which can erode message recall. This is particularly valuable for teams managing many brands or running multiple campaigns at once.

SURFACE NEW TARGETING OPPORTUNITIES

Instantly receive onscreen recommendations to bolster targeting and include segments of Facebook users sharing similar interests with those already being targeted. Expanding addressable audience size can maximize reach and reduce costs. Addressing missed opportunities can also improve overall campaign performance.

Powers: Advertise

9-21-16-fb
mesh
mesh

Optimize Now

Automated Live Ad Support

Algorithmic ad management that maximizes the cost and performance of ads in near real-time

AUTOMATION TO IMPROVE IN-FLIGHT PERFORMANCE

Checking social media ads regularly to ensure they’re being delivered, spending on pace, and performing as desired is time consuming and costly. In these scenarios, Optimize Now is the perfect solution, offering optimization toward every advertising objective.

Simply select your objective, set your target cost for that objective, and choose your attribution window.

Powers: Publish

RESPONSIVE, INTELLIGENT TECHNOLOGY

Designed to respond to the constantly shifting social advertising auctions, Optimize Now tests new bids regularly while spending budgets in full. It also boosts budgets for top ads, removes poor performers, and factors in new ads on the fly.

Because it checks live ad campaigns night and day, Optimize Now reduces errors made by busy advertisers. It can even optimize toward multiple objectives in a single campaign.

Powers: Advertise