The State of Advertising on Instagram Stories in Five Charts

Seb Joseph of Digiday scribed an article chronicling the growth of Instagram advertising.

Joseph cited Brand Networks’ research by saying, “the Stories format has lured more advertisers over to Instagram, but the ones that were already there aren’t seeing the cost of impressions rise as a result of the competition. After a rise in 2017, average cost per thousand impressions over the first six months of 2018 is $4.91, according to analytics firm Brand Networks’ analysis of its clients’ spend.”