Forget influencers. Your employees have more impact.

Forget influencers. Your employees have more impact.

Polished brand campaigns have their place, but what really drives trust and action today is content shared by real people inside your company.

That’s where Employee Generated Content (EGC) comes in. It's not just a trend. It’s a strategy built on trust, authenticity, and human connection. And the numbers back it up:

• 63% of people trust and act on EGC over brand posts, citing higher authenticity and stronger purchase intent.
• 94% of employees say they’d share content on their company’s social media.
• 1 in 3 say they’d be more likely to post if they had access to creator tools.
  
  

The opportunity is clear.

EGC works because it brings your brand to life through the lens of those who know it best:

• A barista showcasing how a new fall drink is made
  A retail associate recommending a must-have item
• A marketer celebrating a campaign win
• A customer success rep posting about a milestone
  
  

These everyday moments create a ripple effect of authenticity that traditional influencer campaigns can’t match.

But here's the challenge: how do you scale it?
Most companies understand the value of EGC, but the process is often messy, inconsistent, or too manual to manage effectively.

Brand Networks solves that problem.
We help brands unlock and empower the voices of their employees with a platform that makes EGC easy to activate, simple to manage, and built to scale.

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