‘A true influencer program’: Inside Walmart’s growing army of employee TikTokers
When Lauren Castle started interning at Walmart in 2011, she didn’t think she’d last more than a few months. Castle, who was enrolled in pharmacy school in Ohio, said she was “100% certain that I would stay with a small, independent pharmacy and open my pharmacy one day,” Castle told Modern Retail in a phone interview. But while interning at Walmart, she said, “I absolutely fell in love with it.”…
Enabling the world's best brands to monetize their assets
Build and grow your first party data capabilities across social by enabling your trusted partners to browse and activate on your first party data, all while maintaining visibility and control.
With a decade of social media buying experience combined with our advanced AI media optimization platform, we help the biggest brands manage their social media investment. Derived from our engineering roots our team is driven by a rapid, iterative approach to paid social media buying, and we are fueled by an “always test to learn” mindset. We are official partners with all major social channels.
Zachary Lones Director of Marketing, Social Media
Angelique Schierz-Crusius Social Media Manager, Corporate Marketing Division
Meagan Chiamardas Brand Director
Melina Cruickshank Group Director, Content and Audience
"Brand Networks sets the bar for how I measure all other partners at Walmart.”
"The impressive power of Brand Networks’ technology combined with a truly strategic collaboration between Samsung and Starcom made this campaign a success. This is what happens when you bring the right team together with the right tools."
"Clients offer praise for their proprietary Optimize Now algorithm..."
“Our Brand Networks Managed Media Services team understands the nuances of our business, and they know how to help us achieve the performance we need to move the needle on our goals. Over the past few years, Brand Networks has become an extension of our team.”
“With the help of Brand Networks and its programmatic social advertising capabilities, Facebook advertising has become a critical piece of our marketing funnel.”