Case Study


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BOWERBIRD Interiors was looking to gain access to high-value real estate audiences. Domain Group saw the value in monetizing their audience data but lacked the appropriate technology in-house to do so.


Data Collaboration enabled Domain Group to aggregate their data into a simple unified platform for clients to browse and securely purchase audiences across social channels. BOWERBIRD Interiors purchased two high-quality audiences for beta testing in their campaigns.


Domain Group can now offer clients access to its owned social audiences. The purchased audiences had a higher click-to-lead conversion rate than BOWERBIRD Interior’s audience, filling their upper funnel for future activity and growth.


lift in conversion rate for audience one


lift in conversion rate for audience two

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