Frequently asked questions

Everything you need to know about our products
What is BN Influencer and how does it turn employees into creators of authentic employee-generated content (EGC) at scale?
BN Influencer is Brand Networks’ employee advocacy platform that equips your workforce to create, personalize, and publish content that reflects their real experiences with your brand. AI assistance suggests ideas and copy while implementing brand safety guardrails, brand created templates, and human-in-the-loop approvals keep everything on‑message. The result: thousands of authentic posts that feel human—delivered programmatically and on brand.
How does BN Influencer keep content on-brand, brand-safe, and compliant to industries while preserving authenticity?
BN Guard (policy & brand safety): An AI powered Brand Safety content review tool that ensures video and static content  meets brand guidelines pre-publishing. It can also check music selections against libraries licensed for commercial use.‍It reviews captions, visuals, and hashtags for banned terms, disclosure/FTC requirements, tone, and industry rules (e.g., finance, healthcare, alcohol).

Optional pre‑publish review by individual people is possible for all content. 
Which social platforms and publishing workflows does BN Influencer support?
LinkedIn, Instagram, Facebook, TikTok, X (Twitter), Snapchat, and others as needed
What’s the best way to turn my employees or consumers into brand ambassadors online?
Leverage a tool like BN Influencer, which seamlessly onboards brand ambassadors to create and post content on a brands behalf.
How do large retailers manage social content from thousands of locations?
BN Influencer is a tool built for brand teams at large retailers and brands to collect and distribute content from stores and their employees at a global and national scale.
What tools exist to ensure brand safety when employees create content?
Our AI-powered technology ensures all content meets your brand guidelines and specific regulatory requirements.Content Approval Workflow
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Publishing approval can be centrally managed through our platform or integrated into existing systems.Content Management Provide advocates with templates, generative AI tools and recommendations to ensure the integrity of your message.

Educational Resources
Our robust resource hub includes tiered training modules and access to exclusive sessions with advocacy experts.Tiered Access
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Permissions enable you to get started with your most trusted advocates before expanding your group of champions.
Should I incentivize my employees to create content for social? 
Yes! –52% say tangible incentives (bonuses, gift cards, rewards) would increase their likelihood of posting
What tools exist to help my employees create content for my company / brand?
Brand Network’s employee advocacy tool has helped scale some of the largest employee creator programs in the world.
How do I manage many employees creating content for my company?
 With BN’s employee content tool, we customize and support you from start to finish. Guiding you through activity creation based on best practices, through setting up the right submission and review process based on where you want the content to be published. BN Influencer works to walk employees through the content creation process step by step
What is BN Influencer? 
A platform to operationalize employee advocacy and EGC at scale—balancing authenticity with brand control and compliance.
What is Employee Generated Content? 
Authentic, role‑specific content created by employees—posts, photos, videos, and stories that reflect real experiences with your brand.
What is employee advocacy and why does it matter?
Employee advocacy is employees sharing brand messaging via personal networks. It increases reach, trust, recruiting visibility, and sales assist— at lower cost than paid media.
How do we get employees to actually participate? And keep participating? 
The keys to success of continued engagement are creating an ongoing incentive structure, and a focus on the gamification within the BN Influencer app. 
What are the legal/compliance considerations?
We make sure all legal and compliance requirements are included or excluded within content via BN Guard safety checks and with additional human checks before content is published.
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